From big brands to small companies – those who market and sell their products to ethnic minorities are the winners. With a spending power of
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9 Tips for Website Localization
Getting website localization right requires planning and proper execution. To make sure your localization efforts are rewarded, read through this guide.
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Is your software “translation worthy”? Crowdsourcing may give you the answer
You’ve developed a great program and now you want to localize it for foreign markets. But you don’t want to waste money translating it into
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Translation (style) guides – guides to nowhere
In the translation industry, it is common practice for the clients to issue style guides that aim to provide a translator with specific instructions to
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Managing translation feedback the right way
Once your marketing material has been translated or transcreated and proofread, it’s time for the approval cycle to commence. This stage can be tricky, we
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13 Tips to Remember when Writing for Translation
1. Remember to leave white space. Most foreign languages will run 20-25% longer than written English. If a formatter has to add space to a
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Best app monetization method: Localization!
Common monetization strategies used by app developers should always include the quickest and most cost-effective method for global growth, increased revenues and better user engagement:
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Cómo abaratar costes de traducción en el desarrollo de software
He trabajado en seis empresas de software y en todas ellas la queja era siempre la misma: el alto coste que suponía traducir los textos
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Five Things You Should Never Say to Your Translator (and Five Polite Replies)
Finding the right translator can be tough, I get that. But it’s no different from finding the right doctor, dentist, lawyer, or any other professional
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12 Easy Ways To Make Your Translator Fall In Love With You
This blog post is a spiritual successor to my 10 Simple Rules Every Translator Should Live By which pretty much went viral (well, at least
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4 Common Mistakes When Translating Packaging
Getting your packaging prepared for a new market isn’t easy. Avoid these four mistakes and you’ll be on your way to marketing bliss.
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Translations and Avoiding Minimum Fees
Avoiding translation minimum fees It can sometimes be difficult in the translation industry to get the translation of a single word or sentence without it
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What to Look Out for When Choosing a Translation Provider?
In recent years, translation has become a part and parcel of the global business world. In fact, the very existence of many companies depends on
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Best Practices in Localization Project Management
Pre-project is a good time to research best practices and brush up on your localization project management skills. Here’s how to overcome challenges in localization
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Is your translation agency damaging your brand?
I was talking to a global marketing director recently, and he told me he was worried that his translation agencies were damaging his brand. Here’s
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Why good translations is important for achieving export success
Some considerations when doing business in the Arab world with particular reference to translation. Economic Focus 8 – The Magazine of the Arab-British Chamber of
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How to avoid destroying your translation budget
Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to make them more attainable –
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Why Are Some Document Translation Services More Expensive Than Others? Part 1
Learn what cost factors go into a document translation services quote and the reasons for the price differences from one agency to another.
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When do videos need voiceovers?
This is a question we often hear from our clients. Recently we produced two video trailers for mobile games. The trailers were in the same
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Failing to meet your global marketing deadlines? There’s a better way
It can be difficult to judge how long a project or combination of projects might take from conception to delivery. It’s often the first challenge
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The 5-Question Road Map for Planning a Translation Project
Get 5 tips to help your translation project succeed and enable your translation agency to provide the highest translation quality possible.
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Factors to Consider When Selecting a Legal Translation Provider
As any legal professional can attest, the outcomes of court cases are often decided by the definitions and use of a few key words. The
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Six reasons to centralize translation
When exporting into a new country or market, it’s really tempting to rely on in-country distributors to translate your communications. In fact, I’ve sat in
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End clients
(e-book extract) The term ‘end client’ refers to the person or organisation that requires a translation to be carried out. As such, they will either
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What are the differences between Arabic languages?
What are the differences between the Arabic “languages” used in different Arabic countries? This is quite an important question and is as complex as the
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Go hyperlocal to bring buyers and sellers to your door
Richard Uzelac explains how to create high-quality, hyperlocal content for real estate websites that will attract positive attention from potential clients.
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