Marketing oriented translation work is beset with potential hazards. Whether you are concerned with packaging, signage, ad copy, or an international website’s user interface, you
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Translation rates and charges – what you are paying for
When you request a translation quote, you are given a price you probably do not understand. You also want to know why translators ask you
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Best Practices in Localization Project Management
Pre-project is a good time to research best practices and brush up on your localization project management skills. Here’s how to overcome challenges in localization
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How to Translate Company Slogans without Landing on a “Top 10 Worst” List
Slogans seem to be particularly susceptible to hilarious translation debacles. Read about 5 funny cases and learn how to prevent making similar mistakes.
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Translation vs. transcreation – the difference is cultural
Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there’s another step that
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Slogan translation – A matter for experts
Slogans are usually the first thing people remember about a company. This makes them a powerful form of communication that needs to be memorable and
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