brand

The Number 1 Mistake Made by Most Translation Teams (and Four Examples of Why It Matters)

10th April 2015 Nancy Matis Translation

Marketing oriented translation work is beset with potential hazards. Whether you are concerned with packaging, signage, ad copy, or an international website’s user interface, you

4 Common Mistakes When Translating Packaging

3rd April 2015 Nancy Matis End-Clients

Getting your packaging prepared for a new market isn’t easy. Avoid these four mistakes and you’ll be on your way to marketing bliss.

Importance of Effective Terminology Management

25th March 2015 Nancy Matis Terminology

In our series ‘Welocalize and Global Manufacturing’, Sarah Evans discusses the Importance of Effective Terminology Management with tips for localization.

Chinese Whispers

24th March 2015 Nancy Matis Management for all

Anglicity’s previous blog was inspired by Rob and Nick Carter’s art collection after Warhol. In many ways, the comparison of translation with the Chinese Whispers

Is your translation agency damaging your brand?

24th March 2015 Nancy Matis End-Clients

I was talking to a global marketing director recently, and he told me he was worried that his translation agencies were damaging his brand. Here’s