copywriting

Is your translation agency damaging your brand?

24th March 2015 Nancy Matis End-Clients

I was talking to a global marketing director recently, and he told me he was worried that his translation agencies were damaging his brand. Here’s

Translation vs. transcreation – the difference is cultural

19th March 2015 Nancy Matis Translation

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there’s another step that