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Tag: cultural adaptation

Translation vs. Localization vs. Transcreation: Is there a Difference?

20th May 2026 Nancy Matis End-Clients

So your manager asks you to get some translation done for a product or service. You do a little research and the trail of breadcrumbs

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Social Media Tips for Localization on Top Apps

16th February 2016 Nancy Matis End-Clients

Social media is becoming one of the most important tools and topics for international marketers. Social media, as a marketing tool for business, has been rapidly

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An Inside Look at Video Game Localization (Part I) – Blog

28th October 2015 Nancy Matis Translation

This is part one of a two-part post written by Thaís Castanheira, a Gengo Senior Translator in the English to Brazilian Portuguese language pair. When people ask what

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Financial Translation is a Balancing Act

10th September 2015 Nancy Matis Translation

Financial translation is aharmony balancing act, among style, content, format, and deadlines. Translators must have solid skills — not just subject-matter knowledge and writing skills

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All About Video Game Localization

24th August 2015 Nancy Matis Other Tasks

How video game localization adapts gaming to new cultures and languages.   The video game industry is among the most globalized entertainment sectors, with gaming

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