transcreation

Translation vs. Localization vs. Transcreation: Is there a Difference?

20th May 2026 Nancy Matis End-Clients

So your manager asks you to get some translation done for a product or service. You do a little research and the trail of breadcrumbs

Social Media Tips for Localization on Top Apps

16th February 2016 Nancy Matis End-Clients

Social media is becoming one of the most important tools and topics for international marketers. Social media, as a marketing tool for business, has been rapidly

Why does subtitling takes so long?

29th July 2015 Nancy Matis Other Tasks

The turnaround might not always sounds reasonable to our client for short videos, so let’s take a ride through the Subtitling process to better understand.

MSEO: Why Glossary Terms Don’t Work For Keyword Localization

18th May 2015 Nancy Matis Other Tasks

Glossaries and keywords may overlap, but glossary terms are no substitute for keyword localization. Here’s why. Building out multilingual versions of a global website almost

Managing translation feedback the right way

16th April 2015 Nancy Matis End-Clients

Once your marketing material has been translated or transcreated and proofread, it’s time for the approval cycle to commence. This stage can be tricky, we

The Number 1 Mistake Made by Most Translation Teams (and Four Examples of Why It Matters)

10th April 2015 Nancy Matis Translation

Marketing oriented translation work is beset with potential hazards. Whether you are concerned with packaging, signage, ad copy, or an international website’s user interface, you

Translation rates and charges – what you are paying for

8th April 2015 Nancy Matis Pricing

When you request a translation quote, you are given a price you probably do not understand. You also want to know why translators ask you

4 Common Mistakes When Translating Packaging

3rd April 2015 Nancy Matis End-Clients

Getting your packaging prepared for a new market isn’t easy. Avoid these four mistakes and you’ll be on your way to marketing bliss.

On rates

27th March 2015 Nancy Matis Pricing

I have recently seen a link posted by Ral (thank you, Ral!) to a really interesting article on setting consultancy rates. It is clear, helpful, and

Is your translation agency damaging your brand?

24th March 2015 Nancy Matis End-Clients

I was talking to a global marketing director recently, and he told me he was worried that his translation agencies were damaging his brand. Here’s

What’s the difference between Translation Agency, Localization Services and LSP?

23rd March 2015 Nancy Matis Management for all

All of us have heard or read terms like translation agency, translation company, localization agency and language service provider (LSP). Many people new to translation

Translation vs. transcreation – the difference is cultural

19th March 2015 Nancy Matis Translation

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there’s another step that

Slogan translation – A matter for experts

17th March 2015 Nancy Matis Translation

Slogans are usually the first thing people remember about a company. This makes them a powerful form of communication that needs to be memorable and